Three Tier Luxury Home Marketing |

Three Tier Luxury Home Marketing

Below is a sample of our three tier marketing services for luxury homes listed for over $500,000. Many of these marketing techniques are seldom offer by competing agents. After touring your home in person, we will create a custom marketing plan using the most appropriate and marketing and advertising channels to expose your home to the right buyers.

Silver Level Luxury Property Marketing

  • Conduct marketing consultation meeting to include pricing recommendation and marketing recommendations
  • Create a “property positioning statement” to help identify target prospect groups
  • Provide Realtor staging recommendations
  • Your property will be marketed exclusively by a member of the Institute for Luxury Home Marketing who has undergone live, multi-day training specifically on how to market high-end homes. Less than 25 real estate professionals in NH currently have this training and resources. Visit to see a short video to learn more.
  • Place the home in the regional multiple listing system (MLS) with multiple photographs
  • Place a for sale sign in the yard if allowed and if appropriate
  • Place a brochure box on property (if appropriate) stuffed with nicely done information sheets
  • Add property listing on
  • Place in
  • Advertise your property on the Wall Street Journal’s web site,
  • Promote your home INTERNATIONALLY to over 450,000 real estate agents in over 130 countries
  • Feature property listing prominently on home page
  • Take professional-grade photographs of exterior views, key rooms, and special features
  • Create and reproduce a full color property brochure
  • Personally promote your property to our network of over 1,400 luxury real estate professionals through the country via direct contact
  • Create and reproduce mini-brochure cards - 200 of these will be provided to seller
  • Email color digital flier to a select group of local agents
  • Create a bound property brochure book to include photos and description of home, area information, school info, neighborhood or building covenants and restrictions (or relevant documents), utility costs, property vendor lists, and other information as agreed upon by seller. This property brochure book will be available in the house for prospect review. Additional copies will be available upon request for serious prospects.
  • Offer twice monthly reports on market activity in the relevant area and price point
  • Compile follow-up reports for showings
  • Host a “broker open” event for area agents
  • Work with seller to create a room-by-room showing guide
  • Create a digital property brochure on agent’s website with website sign rider on yard sign
  • Run a Google AdWords campaign, putting your home at the top of the search engine
  • Create a Twitter account for your property to make your property ‘follow’ other Twitter users
  • Run a targeted Facebook ad campaign for your property
  • Realtor or Realtor’s representative will attend closing

Gold Level Luxury Property Marketing
(in addition to or in place of the above services)

  • Create a property specific website
  • Have professional still photos and video tour created
  • Additional web and print marketing
  • Targeted direct mail campaign to prospective buyers
  • Place a website sign rider on the yard sign
  • Provide one hour consultation with a professional stager selected by Realtor
  • Realtor will be present for showings
  • Coordination of “sale ready” seller-paid initiative to maximize property marketability and speed the closing process (to include: pre-appraisal, pre-marketing home inspection, needed repairs, offer two hour consultation with decorator for home buyer)

Platinum Level Luxury Property Marketing
(in addition to or in place of the above services)

  • Provide buyers home warranty
  • Implement additional marketing budget for customized print, PR, video, event or Online promotion
  • Incentive offered to selling agent/firm

These options are just examples. A customized marketing plan would be prepared for your specific property.