Below is a sample of three levels of property marketing. After touring your home in person, we will create a custom marketing plan using the most appropriate and marketing and advertising channels to expose your home to the right buyers. Items marked in bold are seldom offered by other real estate agents.
Silver Level Property Marketing
- Conduct marketing consultation meeting to include pricing recommendation and marketing recommendations
- Perform sales research and work with the seller to develop a pricing strategy
- Create a “property positioning statement” to help identify target prospect groups
- Provide Realtor staging recommendations
- Place the home in the regional multiple listing system (MLS) with multiple photographs
- Install a lockbox, if appropriate
- Place a for sale sign in the yard if allowed and if appropriate
- Place a brochure box on property (if appropriate) stuffed with nicely done information sheets
- Add property listing on Realtor.com
- Promote the property on Craig’s List
- Syndicate property photos and details to 1,000’s of IDX real estate web sites
- Take professional-grade photographs of exterior views, key rooms, and special features
- Create a virtual tour of high resolution still photos
- Email color digital flier to a select group of local agents
- Offer monthly reports on market activity in the relevant area and price point
- Compile follow-up reports for showings
- Realtor will attend closing
Gold Level Property Marketing
(in addition to or in place of the above services)
- Create a custom, property specific website with a unique domain name
- Run a Google AdWords campaign, putting your home at the top of the search engine
- Create a Twitter Account for your property to make your property ‘follow’ other Twitter users
- Run a targeted Facebook Ad for your property
- Create and reproduce a full color property brochure
- Create and reproduce mini-brochure cards - 200 of these will be provided to seller
- Additional web and print marketing (ex. featured property on Zillow or Trulia)
- Targeted direct mail campaign to prospective buyers
- Host a “broker open” event for area agents
- Work with seller to create a room-by-room showing guide
- Create a digital property brochure on agent’s website with website sign rider on yard sign
- Realtor will be present for showings
- Coordination of “sale ready” seller-paid initiative to maximize property marketability and speed the closing process (to include: pre-appraisal, pre-marketing home inspection, needed repairs, for home buyer)
Platinum Level Property Marketing
(in addition to or in place of the above services)
- Have professional still photos and video tour created
- Create a bound property brochure book to include photos and description of home, area information, school info, neighborhood or building covenants and restrictions (or relevant documents), utility costs, property vendor lists, and other information as agreed upon by seller. This property brochure book will be available in the house for prospect review. Additional copies will be available upon request for serious prospects.
- Implement additional marketing budget for customized print, PR, video, event or Online promotion
- Incentive offered to selling agent/firm
These options are just examples. A customized marketing plan would be prepared for your specific property.