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1. Professional photos will sell your home for more money. Every listing gets them.
A recent study done by Redfin, a national real estate firm and the Wall Street Journal, determined that properties listed with photos shot by a DSLR camera vs. a point and shoot camera sold for as little as $935 to as high as $116,076 MORE than homes listed with point and shoot photos! Who wouldn’t like to sell their home for more money!
We know that most home buyers start their search on the Internet. We also know that under current market conditions there are tons of properties competing for their attention. And it should come as no surprise that the typical Internet user (myself included!) has a very, very short attention span. This same study showed that homes with DSLR photography received an average of 61% more views than their peers across all price tiers. Makes sense. These exceptional photos stood out and caught the buyer’s eye and THAT was your first showing!
This same study stated that out of their data set, less than 16% of homes were photographed with a DSLR camera. Talk about leaving money on the table!
Every property I list is shot with a DSLR camera, wide angle lens and tripod. In many cases, I use multiple, off camera flashes for interior photos. And because I shoot all my own photos, I have complete control of the shoot, can take multiple shoots, and will guarantee your home will look its best in all our marketing. And, if I am not satisfied with the results of the photos, I hire a third-party photographer to shoot the photos with us. Your home’s photos are too important to leave up to chance.
2. Single Property Web Sites
Most of my residential listings will get their very own web site. Not just a quick page but a full on web site with full size photos, links to all the property documents like disclosures, floor plans, etc. Plus, your home will even have its own dot com address. Check out www.CanterburyNHFarm.com for an example. All advertising I do for your home will be directed to your custom domain name. Your home will not have to compete with any of my other listings. I track all traffic to this site using Google Analytics and make the reports available to you 24/7 so you'll never have to wonder what your REALTOR is doing to sell your home.
3. Real, Honest to Goodness Video Tours
Video means motion and sound, not the same still photos stitched together in a slideshow. Most agents seem to fear video but video is a natural medium for highlighting your homes features and character in a way that still photos, even professional ones, can't do. Video tours get posted on your home's web site, in the MLS and syndicated to a network of over 50 real estate web sites.
4. Highly Targeted Pay Per Click Advertising
Traditional advertising is more of a shotgun approach. Pay a lot for a small ad in a newspaper or magazine within a sea of other tiny ads and hope that someone notices your thumbnail photo. Targeted Internet advertising allows us to advertising a single property directly to a highly targeted demographic. For example, if we are marketing an equine estate and suspect our most likely buyer is a college educated woman between the ages of 45-65 in Massachusetts, New York, New Jersey or Connecticut, we can create a Facebook ad campaign to reach only this demographic.... and track every click. Again, driving this traffic to JUST your property's web site with no other competition.
5. National and International Exposure for Select Listings
I have a network of over 1,400 luxury real estate agents throughout the country that I can share select listings with. Often buyers of upper end properties come from out of State and through my relationships with these agents and by being a member of the Institute for Luxury Home Marketing, I have access to tools and resources that few other agents have.
6. Local Real Estate Market Data at Your Fingertips
I have invested in a custom market 'calculator' that contains data from every New Hampshire residential real estate sale since 2001. That's over 175,000 transactions. I use this tool to develop my 28 page, quarterly market reports showing long and short term trends in New Hampshire's real estate market. I can also use this to create custom reports for my clients with the click of a button. Want to see the sales history of waterfront homes build after 1990, in Meredith, on Lake Winnipesaukee with at least one wood burning fireplace for the last ten years? No problem. Just ask. How can this help you sell your home? I use all this data to accurately estimate a suggested list price so your home doesn't languish on the market and you can sell for the highest amount in the least amount of time.
7. A Commitment to Market Your Home Like it Was My Own
I want happy, satisfied clients who don't hesitate to recommend me to their friends and neighbors and the only way they'll do that is if I exceed your expectations in service, professionalism and do what I say I will do. It starts with a written, custom marketing plan that details what I how I will market your home. I work with you throughout the entire process and regularly communicate with you regarding the interest in your property. There is no 'set it and forget it' marketing with New Hampshire Fine Homes. I make a commitment to you when we sign that listing agreement and work to market your home!
Contact us today to learn more about how NH Fine Homes would market YOUR home .